What's the difference between SEO and AEO?

SEO optimises for traditional search ranking. AEO — Answer Engine Optimization — optimises for being cited inside an AI-generated answer. AEO weights factual density, structured Q&A, schema, and authoritative citations more heavily; traditional ranking factors like backlinks matter less to AI extractors. Both share a common technical floor: crawlable HTML, valid schema, and clean canonicals.

Which AI crawlers should I allow in robots.txt?

GPTBot (OpenAI), ChatGPT-User, OAI-SearchBot, ClaudeBot (Anthropic), anthropic-ai, PerplexityBot, Google-Extended (Gemini). For most content-led businesses, allowing all of them is the right call — your content needs to be in their training and retrieval data to be cited.

How important is FAQPage schema in 2026?

More important for AEO than for SEO. Google restricted FAQPage rich results to health/government, but every major AI extractor still parses FAQPage schema for Q&A pairs and cites them verbatim. It's one of the highest-leverage schema types you can ship on a content page.

AEO is the new SEO floor — what AI extractors actually weight

GPTBot, ClaudeBot, PerplexityBot, and Gemini index your content differently than Google. Here's what they extract, what they cite, and how to engineer for it.

What this page covers

Index Right helps content-heavy businesses protect crawlability, indexability, metadata, structured data, Core Web Vitals, and answer-engine visibility during technical SEO migrations.

This raw HTML fallback exists for search crawlers, social crawlers, and AI citation systems that do not execute JavaScript. The hydrated React app provides the full interactive experience for users.

AEO is the new SEO floor — what AI extractors actually weight

What this page covers

Important links